Marketing and Distribution

Channel Management
Developing the right mix of channel resources is critical for a company to effectively access and generate profitable business in the government sector. A mix of direct and indirect distribution channels must be effectively managed to penetrate various segments of government.

Account Management
Account planning and management are key activities in the selling process. We have created successful go to market and project capture programs for clients.

Competitive Analysis and Red Team Competitive Review Teams
An understanding of the competitive landscape and how the organization is positioned against competitors are critical success factors in the government space. We have generated competitive analysis reviews as well as red team exercises focused on identifying strength and weaknesses the client will face.

Distribution Effectiveness
GSAG has worked with companies to create the tools necessary to measure market penetration, share and productivity analysis.